Redefining On-the-Go Beauty in the UK

In 2022, Dashl made its UK debut at H&M’s iconic Regent Street store, marking a major expansion into a new European market. Positioned in one of London’s busiest shopping districts, the beauty bar offered a full suite of services – including brows, lashes, manicures, and pedicures – alongside Dashl’s signature beauty products. Strategic press coverage, influencer partnerships, and targeted campaigns amplified brand presence, driving foot traffic and boosting sales.