Expanding the Reach Across Germany

By late 2023, Dashl had expanded its shop-in-shop operations to four major German cities, all within H&M stores. These beauty bars provided a range of services alongside product sales, introducing Dashl’s signature treatments to new customers. With features in top magazines and prime retail positioning, Dashl quickly became a go-to destination for high-quality, on-the-go beauty services across Germany.

Pictured: Beauty Bar by Dashl in H&M Hamburg, Spitalerstraße.