Our Greatest Hits

Maggie and Arbilina, as entrepreneurs, CEOs, and founders, have scaled international businesses and executed bold ideas across various platforms. Their greatest hits form the foundation of The CFD and drive its approach today. These projects aren’t CFD work but represent the deep knowledge and expertise that power what we do. This is more than a portfolio – it’s a roadmap from “what if” to “hell yeah!”

Experiential Beauty Bars

Arbilina led the successful launch and expansion of a beauty bar concept across key European cities. These shop-in-shop beauty bars provided busy shoppers with convenient, high-quality treatments alongside Dashl’s beauty line, creating a seamless retail experience. The model increased foot traffic and in-store sales for partners while offering Dashl prime-location brand exposure, a steady customer flow, and an asset-light expansion strategy. Collaborations included H&M, MQ Market, Gina Tricot, and NA-KD Fashion.

A pie chart showing the percentage of dog ownership with 55%, cat ownership with 35%, and other pets with 10%, each segment shaded with diagonal stripes in different pastel colors.

Nurseries

With a passion for innovation and boundary-pushing design, Maggie has brought her nursery and childcare expertise to The CFD. She believes early childhood education should be as dynamic and inspiring as the children it serves. By thinking outside the box, she crafts unique curricula and imaginative spaces that spark curiosity, foster mindfulness, and integrate educational best practices. The results are vibrant, functional environments where young minds and curious hands are safe to learn and explore.

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Family Clubs

Maggie pioneered the family club concept. With multiple clubs launched across London and Asia, she is a seasoned expert at blending unique design concepts with practical solutions to create environments where families can connect, grow, and thrive. Clubs like Maggie & Rose and b-together are prime examples of how her work has resulted in timeless, standout spaces that continue to flourish globally.

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Products

Our experts know how to transform bold ideas into lasting products with a focus on innovation, sustainability, and consumer-driven design. Collectively, we have covered many diverse categories – launching sustainable beauty lines, crafting bespoke furniture, publishing captivating books, and designing branded retail collections. Our approach ensures every product is not only functional but also meaningful, resonating with its audience and standing the test of time.

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Digital/Tech

We’ve managed every step of product development, from concept creation to execution. Whether building D2C beauty platforms, scalable SaaS products, or innovative EdTech tools, we've delivered seamless booking systems, integrated e-commerce solutions, and customer-centric platforms. Our solutions drive revenue growth, increase bookings, and foster customer loyalty, all while simplifying operations. By leveraging cutting-edge technology, we optimise performance, streamline processes, and create impactful products that enhance user experiences and deliver lasting growth across industries.

A circular pie chart divided into two sections, with the larger section shaded in teal with diagonal lines and representing 55%, and the smaller section shaded in orange with diagonal lines and representing 45%.

At The CFD, we don't just talk about doing we've done it.

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From game-changing product launches to mind-bending design projects, our portfolio is a testament to our "get sh*t done" mentality.
Each project? A lesson. Each success? Fuel for the next big thing. So, buckle up and dive into our showcase of doing.